The Yamaha Group aims to contribute to regions and community activities by planning and holding music events in different regions.
Contributing to Regional Community Development
- Regional Contribution Activities through Music
- Supporting Youth Development in Central and South America
Regional Contribution Activities through Music
Creating Community through Music
Yamaha Music Japan Co., Ltd. developed the “Oto-Machi Project for Creating Musical Towns.” Oto-Machi Project aims to revitalize the community and helps create shared value of companies and society by harnessing “the power of music to connect people.” To solve the issues faced by communities and companies, Yamaha proposes and supports citizen participatory projects, events, and programs for community planning with music as a tool by using Oto-Machi Project mechanism.
Yamaha aims to create sustainable, independent communities. The Oto-Machi Project promotes a new-style of social contribution project which supports early stages of community planning through building a scheme to provide the place and time for local people to participate freely and continue these activities.
Regional Contribution Activities by the Yamaha Symphonic Band
The Yamaha Symphonic Band, which was established in 1961, is an amateur band whose members are Yamaha Group employees. The band's activities include holding regular musical performances and pop concerts, supporting the Yamaha Baseball Club, and performing regularly and appearing in contests in Japan and overseas. The band also actively participates in events rooted in the local region, while cooperating with the "city of music" vision promoted by the city of Hamamatsu, and by participating in the Symphony Band Parade of the Hamamatsu Festival as well as the Promenade Concert held in front of JR Hamamatsu Station. Furthermore, the band also performs to support, through music, areas affected by natural disasters.
Supporting Youth Development in Central and South America
The Yamaha Group contributes to the healthy development of youth and the development of music education and culture through activities that include bringing music and musical instruments to local communities, in addition to activities to popularize music.
In many countries in Central and South America, crime and poverty as well as social inequality are serious social problems. In order to enable the children in such environments to grow up with a healthy spirit instead of leaning towards crime, delinquency or violence, music education activities are provided free of charge as a country policy, including forming regional youth orchestras and band groups. In Latin America, Yamaha’s local subsidiary companies have been providing support to these activities.
However, in promoting these activities, some issues of lack of maintenance for many musical instruments and technicians to repair damaged instruments have arisen. Therefore, in cooperation with each subsidiary in fiscal 2015, Yamaha Corporation began a new project to teach maintenance of musical instruments as well as to train repair technicians. We contribute to further development of music education and culture, and to solving social issues, by providing technologies for, and knowledge of, musical instruments to many people.
Cooperating with "El Sistema"
Yamaha Music Latin America, S.A. (YMLA) has been supporting El Sistema*1, a music education project promoted by the Venezuelan government. YMLA has supported "Fundación del Estado para el Sistema Nacional de las Orquestas Juveniles e Infantiles de Venezuela (FESNOJIV)," which has run the project, for more than 15 years and has provided musical instruments and technical seminars. El Sistema is a delinquency prevention and poverty eradication system to stabilize society by promoting music activities and securing jobs for children. The number of children and young adults participating in El Sistema has reached approximately 780,000, mostly from poorer demographics. Through music study, participants enhance their moral character and take part in constructive social events such as orchestras and teaching opportunities throughout the country.
The fostering of skilled people who can maintain wind and percussion instruments in the country is a way to help create job opportunities. For this reason, YMLA dispatches band instrument experts from Japan, Europe, and U.S. and holds experts seminars to contribute to job creation. Additionally, the program has purchased and put to use a cumulative total of approximately 10,000 Yamaha brass instruments to date.
Currently, YMLA is collaborating with the Yamaha Corporation headquarters to design and implement a new El Sistema program called the Venezuela Musical Instrument Post-Purchase Service Network Development Program.
- *1 A music education system that started in 1975 to promote the sound development of less fortunate youngsters through the practice of music in symphony orchestras by providing free lessons and instrument rental.
Supporting the Activities of "Cauca Wind Orchestra"*2
YMLA established the Cauca Wind Orchestra (OCV) in cooperation with the Polifonia Foundation*3 and Incolmotos S.A.*4 and supports its activities. Cauca, Colombia is an unsettled region known for cocaine smuggling and frequent bombings and kidnappings.
Given this situation, the aim of OCV's activities is to change the lives and hearts of children through music, to protect the daily lives of general citizens, and to give children positive futures. OCV aims to advance the sound development of youngsters in the Cauca region of Colombia through orchestra activities.
- *2 FESNOJIV: Fundacion del Estado para el Sistema Nacional de Orquestas Juveniles e Infantiles de Venezuela
- *3 This foundation in Popayan in the southern part of Colombia works toward the sound development of youth by drawing them into musical activities.
- *4 This company is a group company of Yamaha Motor Co., Ltd. and sells products from Yamaha Motor Co., Ltd. as well as musical instruments from Yamaha Corporation.
Recorder Music Popularization Seminar by "Sopro Novo"
Yamaha Musical do Brasil Ltda. (YMDB) formed the volunteer organization Sopro Novo in 2005, and it is holding seminars all over the country to train music teachers and popularize recorder music. These seminars provide lessons giving participants comprehensive training and include instruments, textbooks, and teaching methods. Starting with how to read music and ending, ultimately, with ensemble performance, seminar members learn music performance techniques, so that they can begin giving music instruction to beginners after completing the lessons. In Brazilian schools, there is no regular music education in the compulsory curriculum and the Sopro Novo activity is a precious opportunity to offer many people, from children to adults, their first music learning experience. Lessons offered through the project, which involves NGOs, churches, and regional social activities, also function as character building classes for children.
Over the past 11 years, Sopro Novo has held seminars nearly 1,500 times in 174 cities, and has trained over 4,000 teachers. The number of children taught by those teachers has reached more than 500,000.
In 2017, we plan to establish the non-profit organization Fundação Sopro Novo Yamaha. Going forward, there are also plans to lobby the government to adopt direct music education and to work toward introducing music teacher training and music education in public schools.