Contribution to Regional Community Development

  1. Regional Contribution Activities through Music
  2. Supporting Youth Development in Central and South America

The Yamaha Group aims to contribute to regions and community activities by planning and holding music events in various regions.

Creating Community through Music

Yamaha Music Japan Co., Ltd. developed the “Oto-Machi Project for Creating Musical Towns.” Oto-Machi Project aims to revitalize the community and helps create shared value of companies and society by harnessing “the power of music to connect people.” To solve the issues faced by communities and companies, Yamaha proposes and supports citizen participatory projects, events, and programs for community planning with music as a tool by using Oto-Machi Project mechanism.
Yamaha aims to create sustainable, independent communities. The Oto-Machi Project promotes a new-style of social contribution project which supports early stages of community planning through building a scheme to provide the place and time for local people to participate freely and continue these activities. Since fiscal 2017, Yamaha has been working with NTT DoCoMo on “Restoration of the Heart” businesses promoted by the Restoration Agency. In fiscal 2019, Yamaha worked with the Kamaishi City NPO “Gabacho Project,” and promoted a “Restoration of the Heart” business planned by the victims of disasters. In addition to supporting the Sanriku area, we are engaged in facilitator development activities through drum circles in order to produce local community leaders.

[ photo ] Jozenji Street Jazz Festival Swing Carnival
Jozenji Street Jazz Festival Swing Carnival
[ photo ] Funabashi Mori no City “Forest City Big Band”
Funabashi Mori no City “Forest City Big Band”
[ photo ] “Kashiwa facilitator training lecture”
“Kashiwa facilitator training lecture”
[ photo ] Restoration Agency “Restoration of the Heart” support project
Restoration Agency “Restoration of the Heart” support project

Regional Contribution Activities by the Yamaha Symphonic Band

The Yamaha Symphonic Band, which was established in 1961, is an amateur band whose members are Yamaha Group employees. The band's activities include holding regular musical performances and pop concerts, supporting the Yamaha Baseball Club, and performing regularly and appearing in contests in Japan and overseas. The band also actively participates in events rooted in the local region, while cooperating with the "city of music" vision promoted by the city of Hamamatsu, and by participating in a mini-concert at the Hamamatsu Festival as well as the Promenade Concert held in front of JR Hamamatsu Station.

[ photo ] Mini-concert, part of the Hamamatsu Matsuri festival
Mini-concert, part of the Hamamatsu Matsuri festival
[ photo ] Promenade Concert
Promenade Concert

The Yamaha Group contributes to the healthy development of youth and the development of music education and culture through activities that include bringing music and musical instruments to local communities, in addition to activities to popularize music.

Support Activities through AMIGO Project

In many countries in Central and South America where youth crime and delinquency are rampant, crime and poverty as well as social inequality are serious social problems. In order to enable the children in such environments to grow up with a healthy spirit instead of leaning towards crime, delinquency or violence, music education activities are provided free of charge as a country policy, including forming regional youth orchestras and band groups. Approving of such activities, Yamaha has provided support for many years for these activities in which many children participate.
The Amigo Project launched in 2014 to further strengthen support activities. Currently active in five countries (Mexico, Costa Rica, Panama, Colombia, and Brazil) this project holds workshops so that children can learn how to maintain instruments on their own. In addition, by promoting the development of technicians who can repair instruments, Yamaha is supporting an environment in which children can more easily continue to play music.

[ photo ] Youth Development Orchestra Band Organization (Mexico)
Youth Development Orchestra Band Organization (Mexico)

Recorder Music Popularization Seminar by "Sopro Novo"

Yamaha Musical do Brasil Ltda. (YMDB) formed the volunteer organization Sopro Novo in 2005, and it is holding seminars all over the country to train music teachers and popularize recorder music. These seminars provide lessons giving participants comprehensive training and include instruments, textbooks, and teaching methods. Starting with how to read music and ending, ultimately, with ensemble performance, seminar members learn music performance techniques, so that they can begin giving music instruction to beginners after completing the lessons. In Brazilian schools, there is no regular music education in the compulsory curriculum and the Sopro Novo activity is a precious opportunity to offer many people, from children to adults, their first music learning experience. Lessons offered through the project, which involves NGOs, churches, and regional social activities, also function as platforms for children to experience society. Over the past 13 years, Sopro Novo has held seminars over 1,600 times in 189 cities, and has trained approximately 4,700 teachers. The number of children taught by those teachers has reached more than 550,000.
In 2017, we established the non-profit organization Fundação Sopro Novo Yamaha. We also started to lobby the government to adopt direct music education and worked toward leading music teacher training and music education in public schools.
In 2018, we participated in the Rio de Janeiro City educational program and held recorder seminars for 82 instructors. Acknowledging the past activities of Sopro Novo, the state of Sao Paulo provided support for activity costs in the form of tax exemptions.

[ photo ] Recorder seminar at Rio de Janeiro educational program
Recorder seminar at Rio de Janeiro educational program
[ photo ] Children learning the recorder
Children learning the recorder