The Yamaha Group aims to make contributions to communities and their invigoration by planning and holding music events in various regions.
Contribution to Regional Community Development
- Regional Contribution Activities through Music
- Support for Youth Development through Music Popularization
Regional Contribution Activities through Music
Community Development through Music
Yamaha Music Japan Co., Ltd., is advancing the Oto-Machi Project for Creating Musical Towns. The Oto-Machi Project aims to revitalize communities and create shared value of companies and society by harnessing “the power of music to connect people.” To address the issues faced by municipalities, communities, and companies, Yamaha proposes and supports citizen participatory projects, events, and programs that use music as a tool for community development. Yamaha aims to help create the independent communities that form sustainable community foundations. Through the Oto-Machi Project, we promote new forms of social contribution activities by offering focused support for the early stages of community development and building schemes for places and times that allow for ongoing activities open to free participation by community members.
The Yamaha Group has been engaged in a facilitator development program through group drumming together with a Kashiwa City social welfare association with the aim of fostering community leaders since fiscal 2017. These activities have entered into their fourth year, giving rise to Drum Circle Beat of Kashiwa (DCBK), a group comprised of individuals who have completed the facilitator development program. DCBK is an activity in an increasingly wide range of locations throughout the community. Meanwhile, Shibuya Zunchaka!, a community-participation-based program launched in 2013 that receives planning support from the Oto-Machi Project, is scheduled to be held for the seventh time in 2020. This event is facilitating deeper coordination between community volunteers, local businesses and residents, and Shibuya Ward while pursuing more sustainable event operation.
Regional Contribution Activities by the Yamaha Symphonic Band
The Yamaha Symphonic Band, which was established in 1961, is an amateur band comprised of Yamaha Group employees. The band’s activities include holding regular musical performances and pop concerts, supporting the Yamaha Baseball Club, and performing regularly and appearing in contests in Japan and overseas. The band also actively participates in events rooted in local communities while helping Hamamatsu City realize its vision for becoming a “city of music.” The Promenade Concert held in front of JR Hamamatsu Station is one example of these events.
Support for Youth Development through Music Popularization
The Yamaha Group contributes to the healthy development of youths and the development of music education and culture through activities that include bringing music and musical instruments to local communities in addition to activities to popularize music.
Support Activities through AMIGO Project
In many countries in Central and South America, crime and poverty as well as social inequality are serious social problems. In order to enable the children in such environments to grow up in a healthy manner, rather than leaning toward crime, delinquency, or violence, music education activities are provided free of charge as a country policy. These activities have led to the formation of regional youth orchestras and band groups. Endorsing such activities, Yamaha has long offered support for activities that draw participation by large numbers of children.
The AMIGO Project was launched in 2014 to further build upon such support activities. This project entails holding maintenance workshops to spread knowledge regarding instrument maintenance and to help children learn how to maintain instruments on their own. In addition, we hold technician seminars to foster technicians that can repair instruments and offer other forms of support to aid in the development of an environment in which children can more easily continue to play music. This project is currently active on a full-fledged scale in Mexico, Costa Rica, Panama, Colombia, and Brazil and on a trial basis in Guatemala and the Dominican Republic.
Recorder Music Popularization Seminar by Sopro Novo
Yamaha Musical do Brasil Ltda. (YMDB) began its Sopro Novo (New Breath) activities in 2005 and has since been holding recorder music popularization seminars for music teachers throughout Brazil.
These seminars entail music instruction lessons that comprehensively provide instruments, textbooks, and teaching methods. Starting with how to read music and ending, ultimately, with ensemble performances, seminar members learn music performance techniques so that they can begin giving music instruction to beginners after completing the lessons. In Brazilian schools, there is no regular music education in the compulsory curriculum. For this reason, the cultivation of music instructors plays an important role in granting children their first opportunity to learn music. Over the past 13 years, Sopro Novo seminars have been held over 1,600 times in 189 cities and have trained approximately 4,700 instructors. The number of children taught by those instructors has reached more than 550,000.
In 2017, we established the non-profit organization Fundação Sopro Novo Yamaha. At this time, we began to lobby the government to adopt direct music education and embarked on activities to provide music teacher training and music education instruction in public schools. Furthermore, the state of Sao Paulo provided support for costs of the activities in the form of tax exemptions in 2018, acknowledging the contributions from Sopro Novo past activities. In 2019, recorder seminars were held, drawing 103 participants from 10 groups, and recorder classes based on the Sopro Novo method were conducted in 54 public schools.
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