Contribution to Regional Community Development

  1. Regional Contribution Activities through Music
  2. Support for Youth Development through Music Popularization

The Yamaha Group aims to make contributions to communities and their invigoration by planning and holding music events in various regions.

Community Development through Music

Yamaha Music Japan Co., Ltd., is advancing the Oto-Machi Project for Creating Musical Towns. The Oto-Machi Project aims to revitalize communities and create shared value for companies and society by harnessing "the power of music to connect people." To address the issues faced by municipalities, communities, and companies, the Yamaha Group proposes and supports citizen participatory projects, events, and programs that use music as a tool for community development. The Yamaha Group aims to help create the independent communities that form sustainable community foundations. Through the Oto-Machi Project, we promote new forms of social contribution activities by offering focused support for the early stages of community development and building schemes for places and times that allow for ongoing activities open to free participation by community members.
The Yamaha Group has been engaged in a facilitator development program through group drumming together with a Kashiwa City social welfare association with the aim of fostering community leaders since fiscal 2017. These activities have given rise to Drum Circle Beat of Kashiwa (DCBK), a group comprised of individuals who have completed the facilitator development program. DCBK's activities are being advanced in an increasingly wide range of locations throughout the community. Meanwhile, Shibuya Zunchaka!, a community-participation-based program launched in 2013 that has received planning support from the Oto-Machi Project for eight years, is scheduled to be held for the eighth time in 2021. As the level of coordination between community volunteers, local businesses, and residents has increased, the organization committee has grown to the point at which it is able operate the event in a sustainable manner. The Yamaha Group will continue to support the development of this event from 2021 forward as a sponsor.

Kashiwa facilitator development program
Shibuya Zunchaka!

Regional Contribution Activities by the Yamaha Symphonic Band

The Yamaha Symphonic Band, which was established in 1961, is an amateur band comprised of Yamaha Group employees. The band's activities include holding regular musical performances and pop concerts, supporting the Yamaha Baseball Club, and performing regularly and appearing in contests in Japan and overseas. The band also actively participates in events rooted in local communities while helping Hamamatsu City realize its vision for becoming a "city of music." The Promenade Concert held in front of JR Hamamatsu Station is one example of these events.

Promenade Concert

The Yamaha Group contributes to the healthy development of youths and the development of music education and culture through activities that include bringing music and musical instruments to local communities in addition to activities to popularize music.

Support Activities through the AMIGO Project

In many countries in Central and South America, crime and poverty as well as social inequality are serious social problems. In order to enable the children in such environments to grow up in a healthy manner, rather than leaning toward crime, delinquency, or violence, music education activities are provided free of charge as a country policy. These activities have led to the formation of regional youth orchestras and band groups. Endorsing such activities, the Yamaha Group has long offered support for activities that draw participation by large numbers of children.
The AMIGO Project was launched in 2014 to further build upon such support activities. This project entails holding maintenance workshops to spread knowledge regarding instrument maintenance and to help children learn how to maintain instruments on their own. In addition, we hold technician seminars to foster technicians that can repair instruments and offer other forms of support to aid in the development of an environment in which children can more easily continue to play music. In fiscal 2021, we were unable to hold in-person seminars due to the COVID-19 pandemic, but these activities were carried out by switching to online options. This project is currently active in eight countries: Mexico, El Salvador, Costa Rica, Panama, the Dominican Republic, Colombia, Peru, and Brazil.

Youth development orchestra and band organization (Mexico)
Technician seminar

Recorder Music Popularization Seminar by Sopro Novo

Yamaha Musical do Brasil Ltda. (YMDB) began its Sopro Novo (New Breath) activities in 2005 and has since been holding recorder music popularization seminars for music teachers throughout Brazil.
These seminars entail music instruction lessons that comprehensively provide instruments, textbooks, and teaching methods. Starting with how to read music and ending, ultimately, with ensemble performances, seminar members learn music performance techniques so that they can begin giving music instruction to beginners after completing the lessons. In Brazilian schools, there is no regular music education in the compulsory curriculum. For this reason, the cultivation of music instructors plays an important role in granting children their first opportunity to learn music. Over the past 13 years, Sopro Novo seminars have been held over 1,600 times in 189 cities and have trained approximately 4,700 instructors. The number of children taught by those instructors has reached more than 550,000.
In 2017, we established the non-profit organization Fundação Sopro Novo Yamaha. At this time, we began to lobby the government to adopt direct music education and embarked on activities to provide music teacher training and music education instruction in public schools. Furthermore, the state of São Paulo provided support for costs of the activities in the form of tax exemptions in 2018, acknowledging the contributions from past Sopro Novo activities. In 2019, recorder seminars were held, drawing 103 participants from 10 groups, and recorder classes based on the Sopro Novo method were conducted in 54 public schools.
In 2020, the COVID-19 pandemic impeded our ability to conduct the face-to-face recorder seminars that had been held previously. In response to this situation, YMDB prepared online recorder lesson materials and began conducting online lessons in October 2020. As of March 31, 2021, more than 100 individuals, primarily consisting of public school teachers, had participated in these online lessons. After the conclusion of the pandemic, YMDB will resume on-site activities at public schools and move forward with the development of frameworks for promoting the widespread adoption of the Sopro Novo method in school education.

Online recorder lessons held starting in October 2020