Technologies and Sensibilities

Combining technologies and sensibilities, which is Yamaha's strength, essentially boils down to gaining a scientific understanding of the value of sensibility centered around sound and translating this understanding into product manufacturing. The value of human sensibilities for determining what constitutes good sound and a good sound environment is not something that can be converted into simple quantitative data. Since our foundation in 1887, Yamaha has been developing this deep understanding and knowledge about sound and music to allow us to manufacture products and services that are unrivalled by competitors.

[ Image ] True Yamaha spirit— Create new value by combining technology and sensibility

Our crafted expertise, which has been developed over many years of creating musical instruments, is the source of Yamaha's strength. Manually finishing products while closely examining them through human eyes adds beauty and richness to products that machines alone cannot achieve. Along the same timeline, we scientifically studied the implicit knowledge of experts, pursued the essence of their knowledge, and translated our findings into a development process that generates unique value.

Featured Contents

[ Image ] Yamaha Kakegawa Factory Video Gallery

Yamaha Kakegawa Factory Video Gallery

[ Image ] The Yamaha Difference (Guitar)

The Yamaha Difference (Guitar)

[ Image ] Yamaha Brass Instruments Factory Tour with Boston Brass

Yamaha Brass Instruments Factory Tour with Boston Brass

Yamaha started with the repair of a broken reed organ. Now the company has grown into the world's largest musical instrument manufacturer that offers a wide range of musical instruments from acoustic to digital. In addition to musical instruments, Yamaha is now delivering audio equipment, network devices semiconductors and so on to the customers worldwide. Technologies covering such a wide variety of products fields are the sources of innovation.

[ Image ] Technologies Covering Both Acoustic and Digital

Innovation Enabled with Fusion of Acoustic and Digital Technologies

AvantGrand, a hybrid piano developed through the fusion of piano manufacturing know-how and digital technologies, uses the same action mechanism as an acoustic piano. Combining this mechanism with sophisticated sensors and sound technologies, AvantGrand essentially fully reproduces the experience of playing a grand piano and its rich sound. By also offering the strengths of a digital piano including the mute function, compact body, and selectable tones, AvantGrand has been well received as a completely new, modern grand piano.

[ Image ] AvantGrand hybrid piano

Yamaha's Proprietary Technologies

[ Image ] A.R.E. accelerates wood aging

A.R.E. accelerates wood aging
Acoustic Resonance Enhancement (A.R.E.) is a technology to age wood in a short period of time. A high-precision temperature, humidity, and air pressure control system turns the wood into one that produces the sound of instruments that have been played for years.

[ Image ] VOCALOID™ creates a new culture of virtual singers

VOCALOID™ creates a new culture of virtual singers
VOCALOID, the singing voice synthesis technology of Yamaha, allows to create singing voices with lyrics and melody whichever you like. It has led to the generation of a new music culture of virtual singers and is being widely used primarily on the internet.

[ Image ] Lower-impact listening with Listening Care

Lower-impact listening with Listening Care
The World Health Organization (WHO) has noted that about half of the young population (12–35 years old) of the world, which is about 1.1 billion, is at the risk of hearing loss. Listening Care technology used in Yamaha earphones optimizes the sound balance according to the volume level so that music information is not lost even at low volume levels, thereby enabling both enjoyment of music and reducing the burden on the ears.

In 1963, when few companies designed their own products in Japan, Yamaha was one of the first companies to set up an in-house design department. Since then, the company has been working on embodying the joy of music and life through product designs and communication designs, which connect people and items, with the primary focus on musical instrument designs. When the company celebrated its 100th anniversary in 1987, it established the Design Philosophy. Through active engagement with third parties, such as collaborating with third party designers inside and outside Japan and hosting an independent design exhibition, Yamaha is exploring its identity also from the perspective of design.

[ Image ] From left: silent violin YVS250, acoustic violin Artida YVN500S, electric violin YEV105
Design shapes the advanced functionality and usage of each era as it should be.

Innovation Center

In 2018, Yamaha opened the Innovation Center, the research and development base with cutting-edge study and experiment equipment, on the headquarters premises and gathered engineers and designers. The company promotes cross-domain technical fusion and works on creating new value.

Artist Relations Network

Yamaha has bases for artist relations around the world including Tokyo, New York, London, Milan, Hamburg, Moscow, and Seoul. By directly listening to artists and having repeated conversations with them, Yamaha continues to seek what sound and music should be.