Vision - School Project

Achieving a peaceful world where children of all nations can enjoy activities involving music and musical instruments to enrich their mind.


All children have the right to enjoy music, and to enjoy activities with musical instruments. Yamaha has grown with sound and music as the core of its business, and its mission is to brighten the future of all children by creating environments where all children can be moved by the power of sound, music, and musical instruments, regardless of their country or region of birth.

Malaysian children enjoying self-expression and performance with a keyboard

Through its business activities, Yamaha conveys the joy of activities involving sounds, music, and musical instruments to as many children as possible, to fill their hearts and to help them lead fulfilling lives, leading to the formation, maintenance, and development of communities and networks all around the world of people who love sound and music, which is sure to enrich the mind of all people and bring happiness.

For this reason, Yamaha’s School Project delivers activities involving sounds, music, and musical instruments to children all around the world, leaving no child behind, to help them cultivate their own individuality and mutual respect and encourage them to share and empathize with others instead of experiencing this alone. Yamaha provides high-quality instrumental music education in public education, which is of key importance in each country/region, and undertakes activities to provide a sustainable business model for all stakeholders.

Sustainable Development Goals


In order to deliver "high quality education to everyone" so that "no one is left behind," we are promoting activities through "industry-government-academia collaboration," fostering children's global competencies through music, and aiming for "realization of a peaceful world."

SDGs(Sustainable Development Goals)Japan Logo
  • *1 Global competency: Carefully and diversely analyzing global cultural issues, understanding how differences affect understanding, judgment, and the thinking of oneself and others, based on common human respect. The ability to build open, appropriate, and effective relationships with others from different backgrounds.

Possibility to develop non-cognitive skills

OECD "Education 2030" mentions social and emotional skills such as emotional control, empathy, self-efficacy, and assertiveness, which are said to be acquired through school education. It is generally said that music education not only enhances children's expressiveness and sensibilities, but also cultivates various fields such as learning ability, cooperation, and social formation. Various studies have also been conducted investigating the relationship between non-cognitive skills and music and instrumental music education.

“Impact of arts education on the cognitive and non-cognitive outcomes of school-aged children.”
B.H. and Kokotsaki, D. (2015) Durham University, United Kingdom. Page 8 For primary school pupils:
Integration of music in the classroom and playing an instrument has favorable effects on young children’s learning outcomes, in particular cognitive abilities, and to some extent self-esteem and social behavior.

“For the Love of Music: The Influence of After-School Music Programs on the Academic and Non-Cognitive Development of Disadvantaged Youth”
Alexandra Andreassen (2013) Villanova University, United States of America. Page 58 Non-cognitive skills, future plans, school connection, risk behaviors, friendship — all are positively influenced by participation in a music program, according to the students themselves.

We will collect evidence that instrumental music education fosters non-cognitive skills, feed it back to the company and Japanese education, and further promote the importance of instrumental music education in public education to the world.

For example, Yamaha partners with Tokyo Gakugei University Children Institute for the Future to test methodologies for measuring non-cognitive skills in order to assess and research the educational benefits of recorder lessons from an academic perspective in Egypt.

(From OECD "Global competency for an inclusive world")
  • *2 Non-cognitive skills: Goal accomplishment, cooperation, emotional control, and other skills pertaining to thinking, emotions, and behavioral patterns thought to have an impact on life after becoming an adult and to have a connection to the development of cognitive skills like reading, writing, and calculation.