& JOY

Yamaha Participates for the First Time in the 21st International Exhibition of the Triennale di Milano.

Yamaha Corporation will participate in the 21st Century Triennale di Milano (hereinafter Milan Triennale), an international design exhibition, which will be held in and around Milan, Italy, this year, from April 2 through September 12 (local dates).
Yamaha’s Design Laboratory participated as an exhibitor in a wide range of international design events to deliver the attractiveness of contemporary musical instruments and audio visual equipment widely.
Previously, Yamaha participated in the Milano Salone exhibitions for a period of four consecutive years, beginning in 2005, and in the Biennale International Design Saínt-Etienne exhibition in France for two years, beginning in 2014.
The title of Yamaha’s exhibit this time will be "& JOY." The aim of the exhibition will be to trace the lineage and legacy of Yamaha’s "Lineage of Challenge," which, over the changing years, has provided universal value.

Along with the development of human civilization, people’s lifestyles have evolved. However, the essence of culture and values that bring affluence to people’s hearts and minds do not seem to change over time.
Yamaha, in its exhibition this time, will seek to highlight the basic and universal values that people have sought after.
To do this, we will show various products, including three kinds of violins, as the symbol of the evolution of musical instruments to explore the concept of "JOY."

From left, Silent Violin™, Traditional violin, and Electric violin
Theme Yamaha Design Exhibition "& JOY"
Date April 2 to September 12 , 2016
Venue Museo della Permanente
(Via Filippo Turati, 34, 20121 Milano)
Time 10:00 to 19:00 (local times)
Entry fee Free

Museo della Permanente (Via Filippo Turati, 34, 20121 Milano)

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