Chris Gero - Vice President and Chief Artist Relations Executive
AR Responsibilities:
- Piano - Pop, Contemporary, Jazz, New Age, Country, Christian / Gospel
- Pro Audio Products
- Commercial Audio Products
- Digital Musical Instruments
- Synthesizers
- Recording Products
- Portable Keyboard Products
- Corporate Concert Production
- TV & Film and Stage Placement
- Yamaha Three440 development and production
- Recording Industry Strategic Alliances
- Tour, Festival, and Event Sponsorship
- Cartage House and Product Placement
Yamaha Artist Services, Nashville (YASNASH) combines all artist-related activities into one external, high-profile artist/product brand image. YASNASH's primary function is the continued development of artist endorsements and coordinating activities of the five other Artist Relations departments at YCA on the corporate level to better image Yamaha's premiere high-profile artists worldwide.
YASN solely manages the high-profile relationships of artists such as Paul McCartney, Elton John, Norah Jones, Alicia Keys, and Sheryl Crow.
As a full-service concert production team, this unique group has also developed and produced the largest artist concerts in Yamaha's 110-year history, including the 2003 tribute to Sir Elton John and the 2000 Millennium Michael McDonald tribute concert.
As important as the development of celebrity profiling through our products, YASNASH oversees product-branded opportunities through various placement platforms such as TV, film, cartage houses, tours, festivals, and events. YASN is also currently developing and managing Yamaha's new artist website.
For consideration to be a Yamaha Artist, please contact artists@yamaha.com.