“Our

product

portfolio

is really

a piano

portfolio”

Yamaha Corporation of America Renames Keyboard Division

Yamaha Corporation of America announced the renaming of its Keyboard Division. Effective January 1, 2000, it officially became known as the Piano Division. There will be no change in the division’s operations or product lineup.

“Our product portfolio is really a piano portfolio,” says Terry Lewis, senior vice president, Yamaha Corporation of America. “This change, which was made on all appropriate documents and literature at the first of the year, better describes what we do.”

 


Alzheimer’s Residents Receive Joy of Music

Motivated in part by scientific research that shows playing the keyboard had a positive effect on sufferers of Alzheimer’s disease, the Katahdin Nursing Home in Millinocket, ME recently held a fundraiser and purchased a Clavinova digital piano for its Alzheimer’s residents.

Two local men who have relatives in the home, Arthur Thompson and Larry Boucher, spearheaded the fundraising effort. Proclaiming “Let the music begin!” the pair bought a Yamaha Clavinova in Bangor, ME.

“It’s rare that we have a pre-owned Clavinova in our store, so in this case it was very good timing,” says Nickerson. “We were able to provide the residents with the perfect instrument for their needs and one that was within the parameters of their fundraising. The Clavinova allows the Alzheimer’s patients to either play the keyboard as a piano, or to employ some of the instrument’s many special effects, such as the auto accompaniment features.”

 

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- Piano Division -
P.O. Box 6600 Buena Park, CA 90620