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Our product portfolio is really a piano portfolio |
Yamaha Corporation of America Renames Keyboard Division
Our product portfolio is really a piano portfolio, says Terry
Lewis, senior vice president, Yamaha Corporation of America. This
change, which was made on all appropriate documents and literature at
the first of the year, better describes what we do.
Motivated in part by scientific research that shows playing the keyboard had a positive effect on sufferers of Alzheimers disease, the Katahdin Nursing Home in Millinocket, ME recently held a fundraiser and purchased a Clavinova digital piano for its Alzheimers residents. Two local men who have relatives in the home, Arthur Thompson and Larry Boucher, spearheaded the fundraising effort. Proclaiming Let the music begin! the pair bought a Yamaha Clavinova in Bangor, ME. Its rare that we have a pre-owned Clavinova in our store,
so in this case it was very good timing, says Nickerson. We
were able to provide the residents with the perfect instrument for their
needs and one that was within the parameters of their fundraising. The
Clavinova allows the Alzheimers patients to either play the keyboard
as a piano, or to employ some of the instruments many special effects,
such as the auto accompaniment features.
Key
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