Rocco Ferrante Joins Yamaha as Product Specialist

Claviers Ensemble Takes Spokane By Storm

New Disks Help Churches Discover Economical Versatility of Clavinova CVP200 Series

Special System Package Sets USA Clavinovas Apart

Piano “Petting Zoo” is Hands-On Success at Orchestra Concerts

Clavinova Festivals Continue to Generate Excitement and Sales

Learning The Art of Improv

God Bless America Special Edition Raises Funds For Young 9/11 Victims

Make-A-Wish Granted: Clavinova

Radio Personality’s Quest For Piano Leads to Friendly Competition

Watch & Learn Videos Add to Clavinova Experience

Jim Lynch, Father of Clavinova, Retires fter more than three decades in the musical industry and 20 years with Yamaha, Assistant General Manager Jim Lynch retired from the Piano Division at the end of March. Jim made many noteworthy contributions during his successful career at Yamaha. He will be especially remembered for his pioneering role in launching the award-winning Clavinova® line in 1983. Jim directed Clavinova marketing efforts in the U.S. and was deeply involved in product development throughout, maintaining the Clavinova as the dominant product in its category. The Clavinova digital piano wasn’t just a new product when it appeared—it was a new category, one which Yamaha invented and Jim ushered into market domination. It required a new kind of marketing approach to a new kind of customer—who wasn’t necessarily trained in traditional piano play but wanted the fun and entertainment of a piano in the home. By 1990, sales of electronic keyboards had practically matched sales of traditional acoustic pianos, a development traceable in no small part to Lynch’s work. “It’s pretty much been my baby to some degree from the day it arrived,” Jim says. “It’s been profitable ever since, and a rewarding experience for me.” Jim says he will miss his contact with piano dealers around the country. “We in the Piano Division try to develop relationships with our dealers,” he explains. “They’re not just people we sell to. We know them, travel with them, go out to see them.” Jim began his Yamaha career as a District Manager serving Arizona and Southern California. His dry wit and wise judgment will be missed in the Yamaha Piano Division. Best wishes to Jim and his wife, Lori, who make their home in San Dimas, California.

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