Yamaha Reaches for the Stars at Winter NAMM 2000
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| Visitors to the Yamaha booth took the opportunity to try the Clavinova digital pianos. |
Yamaha rocketed into the new millennium last February at the NAMM (National Association of Music Merchants) Winter 2000 show, exhibiting its full line of Clavinova CLP and CVP digital pianos. Continuing with a NAMM tradition, visitors to the booth were also entertained with daily noontime concerts by several young composers from the Yamah Music Education System. “Winter NAMM was a great way to begin a new millennium,” remarks Terry Lewis, senior vice president of Yamaha Corporation of America. “We received a lot of positive feedback from our dealers in support of our pianos.” In fact, the dealers had spoken even before the show started. Dealers nationwide chose Yamaha Clavinova digital pianos to receive Musical Merchandise Review (MMR) magazine’s coveted “Dealers’ Choice” Award for the “1999 Digital Piano Line of the Year.” This honor marks the sixth time the Clavinova digital piano has received a “Dealers’Choice” Award. “Winning this award once is quite an achievment,” says Ray Reuter, Yamaha piano marketing manager. “Winning it six times is an overwhelming stamp of approval from our dealers.”
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| Jazz pianist and composer David Benoit, his protege Taylor Eigsti, and Clavinova Festival Coordinator Lori Frazer |
The Clavinova Festival Program display was another big hit with dealers at Winter NAMM. Lori Frazer, Yamaha Clavinova Festival national coordinator, enthusiastically educated dealers about the value of hosting Clavinova Festivals. Frazer also displayed promotional items that retailers can use when organizing a Festival, including banners, mugs, t-shirts, and pens. Yamaha artist and accomplished jazz pianist and composer, David Benoit, was also on hand to talk with dealers and lend his continuing support to the program.
Finally, Yamaha Corporation of America, in conjunction with NAMM, presented the NAMM Millennium Concert. Held at the legendary Shrine Auditorium in Los Angeles, the concert attracted an audience of more than 6,000 retailers, special guests, and media representatives. The historic event paid tribute to the accomplishments of renowned singer/songwriter Michael McDonald and celebrated his 25-year relationship as a Yamaha artist. Hosted by actor/performer Jeff Bridges, the concert featured an all-star roster of artists who have worked with McDonald, including Kenny Loggins, Ray Charles, The Doobie Brothers, Steve Winwood, Patti LaBelle, James Ingram, and Patty Austin, among others.
All proceeds from the concert are slated to benefit music education,
research and advocacy causes. The charities selected are The American
Music Conference, The International Foundation for Music Research, The
Mr. Holland’s Opus Foundation and The Museum of Making Music.
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- Piano Division -
P.O. Box 6600 Buena Park, CA 90620