THE BACKSTAGE GUIDE TO THE WORLD OF YAMAHA

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Remember the time when you checked out a new instrument in
the market for the very first time, and it absolutely blew you away? Hopefully you have had a number of those experiences. Remember the time when you needed to get an upgrade or any new piece of gear to add to your rig, and it worked out even better than you expected and you thought, "Yeah! This is where I need to be, now I can do what I really want to accomplish." Remember the last time you went to see a live performance of an artist you had wanted to see for a long time, and it was so emotional that you got a lump in your throat? WOW!

You were experiencing KANDO. The word KANDO captures a whole range of human emotions such as intense excitement, inspiration, deep satisfaction, and appreciation that a person may feel about the quality and value of a product, a service or an experience. We might say that the feeling is so emotionally moving that it "touches the soul." This is what we want every customer to feel when he or she encounters a Yamaha product or service. Music and music products have the ability to allow you to experience this incredible feeling — many other products do not. I have never experienced KANDO at the supermarket buying dishwashing detergent.

What you see at the top of this page is Yamaha's new corporate logo and slogan which has been adopted globally this past year. So what does that mean to you, our customers?

Yamaha's corporate mission statement is "Contributing to enriching the quality of life of people worldwide." And "Creating KANDO Together" is a team objective that, if accomplished, will surely help us to attain our mission.

Here is our promise to our customers:

Yamaha will use the best combination of the latest technologies and traditional methods to create the very best products for its customers.

Yamaha will strive to offer the widest possible variety of quality products to serve the needs of
its customers.

Yamaha will uphold its trusted brand image by creating and producing superb and reliable products that emotionally inspire and satisfy its customers.

So the next time you are visiting your favorite music retailer checking out our latest product — and if it really makes you feel great — stand back and just take a second to say, "Aaaaahhhhh KANDO."

Sincerely,

Rick. Young
General Manager
Pro Audio and Combo Division
Yamaha Corporation of America