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PIANOS ARE THE
Yamaha Pianos Traditions & Innovations An Interactive Product Tour was also designed with the Yamaha sales staff in mind. This creative tool is a source of great product knowledge, helping to build more confidence in closing sales. The CD-ROM was created by Tom Folenta, president of MIDItainment,
Inc., a multimedia marketing company which has produced exciting product
support tools and dealer programs that aid Yamaha dealers nationwide. |
BARNES & NOBLE OPENS 500TH STORE
Sitting on a balcony between two sets of escalators, the DGT7 plays on its own or is used by various local musicians to perform impromptu concerts. "It's an impressive addition to our store," says Sandra Johnson, community relations manager for Barnes & Noble. "The artists are really pleased we provide such a high-quality piano, and customers say the piano adds an air of elegance to our store." Barnes & Noble is gearing up for the holiday season and
has plans for the DGT7. "We're getting excited about all the disks we'll
be able to play on the piano to keep our customers in the holiday spirit,"
says Johnson. |
aintaining
its innovative tradition, Yamaha has created a new cutting edge, in
store CD-ROM, Yamaha Pianos Tradition & Innovation - An Interactive
Product Tour. Loaded with exciting video clips, photo images, 3D
models, graphics, and narration, this Windows™ and Macintosh™
CD-ROM aims to provide Yamaha piano customers a fun and entertaining
vehicle by which they can fully research their piano purchase. 
The
imaginative CD includes a short video sequence, "Seven Keys to a Sound
Investment," that teaches the Yamaha customer exactly what to look for
in a quality piano. Providing a great deal more information than a traditional
brochure, it allows the viewer to select and rotate a grand piano to
view it from every angle. A photo flip book and size specification chart
outlines the various upright and grand models. The CD-ROM also creates
a virtual factory tour that places the customer in a 360 degree lobby
where they determine which room they would like to explore. For example,
one of the doors opens to a tour of the manufacturing facility where
the customer can see how Yamaha handcrafts the world's finest pianos.
The CD-ROM format allows for the presentation of powerful testimonials
and endorsements, which have proven to be effective in helping potential
piano buyers reach a decision. Concert pianist Sue Downs demonstrates
how Yamaha pianos perform beautifully and flawlessly for all styles
of music. Representatives from the Metropolitan Opera and the Newport
Music Festival can be seen singing the praises of Yamaha's quality and
support. 
arnes
& Noble opened its 500th store in Dallas to the music of a Yamaha
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