To mark its 125th anniversary, Yamaha will introduce several new products and promotions at the 2013 NAMM Show, the largest musical industry trade convention in the United States, held January 24 to 27 in Anaheim, California. The new instruments and sound reinforcement equipment demonstrate the company's ability to introduce innovations across a wide range of categories from concert grand pianos to portable PA systems and from acoustic guitars to sophisticated digital keyboards. An important component of Yamaha's longevity is the company's ability to keep pushing the bounds of technology, as indicated by the large number of patents it continually receives and the company's ability to reinvent instrument categories.
Yamaha's exhibit will fill the Marquis Ballroom at the Anaheim Marriott Hotel, adjacent to the Anaheim Convention Center. As in years past, Yamaha will broadcast live, high-definition video from its display throughout the show at http://www.yamaha.com/namm. During the show, Yamaha will deploy several handheld HD cameras that will stream individual feeds to the company's NAMM site. The video feed will provide product spotlights, interviews and image galleries online and on-demand to desktop and laptop computers, as well as mobile phones and tablets.
"During this anniversary year for Yamaha, the NAMM Show takes on special importance as we showcase the company's past, present and future," said Mr. Tak Nakata, president, Yamaha Corporation of America. "We are very proud of this achievement and look forward to sharing our passion for creating the finest musical products with our valued dealers, artists and customers."
Yamaha's history dates to 1887, when Torakusu Yamaha took on the task of repairing a reed organ. After studying the instrument, he decided to build one of his own and his success led the company to manufacture grand pianos, which remain Yamaha's flagship product. To commemorate the anniversary, Yamaha will showcase some of the iconic instruments from its past, including a pre-1900's reed organ, turn of the century pianos and the DX7, the first affordable synthesizer that had a major impact on music in the 1980's, along with guitars, mixing boards and other important items from the company's archives.
- Rollouts of the products and services mentioned above will differ depending on country and region.
About Yamaha Corporation
Since its founding in 1887, the Yamaha Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. We are pleased, indeed, that Yamaha touches on the lives of and brings joy to so many people around the world.
For more information, please visit: http://www.yamaha.com/about_yamaha/corporate/