NASHVILLE, TN. (Sept. 20, 2010) Yamaha Artist Services - Nashville is proud to announce that Yamaha Musical Instruments was one of the top 5 most seen companies in prime time and late night TV during the first 6 months of 2010, according to data released by Kantar Media the leading provider of strategic advertising and marketing information.
The top five brands ranked by total amount of Brand Appearance time were Coca-Cola, 24 Hour Fitness Center, Yamaha Music, Chef Revival and Starter.
Yamaha Artist Services - Nashville works tirelessly to place musical instruments on the sets of televised stages, including everything from movies to prime time shows to late night talk shows. On average, Yamaha Artist Services - Nashville places around 250 products on televised sets each year.
Kantar Media continuously monitors Branded Entertainment within network prime time and late night programming. The tracking identifies Brand Appearances and measures their duration and attributes. Given the short length of many Brand Appearances, duration is a more relevant metric than a count of occurrences for quantifying and comparing the gross amount of brand activity that viewers are potentially exposed to in the program versus the commercial breaks.
Product placement or brand appearances have seen a rise in popularity over the last few years, especially with the rise in popularity of DVR and Tivo devices. In the second quarter of 2010, Kantar Media reports that an average hour of monitored prime time network programming contained nine minutes, thirty-one seconds (9:31) of in-show Brand Appearances and 14:19 of network commercial messages. The combined total of 23:50 of marketing content represents 40 percent of a prime-time hour.