YCAA Launches All Access 360

Ingrid Michaelson
Yamaha Artist Ingrid Michaelson
NASHVILLE, Tenn. (Jan. 5, 2008) — Twice a year, Yamaha Corporate Artist Affairs, Inc. features 10 of Yamaha's talented artists in the highly acclaimed All Access magazine, the backstage guide to the world of Yamaha. Now Yamaha is taking fans even further behind the curtains with the launch of All Access 360, a dynamic video supplement to the magazine, providing exclusive, behind-the-scenes footage of photo shoots and one-on-one interviews.

Beginning January 15, the first day of Winter NAMM, fans can visit www.yamahaallaccess360.com, an interactive web site that hosts all 10 podcasts from the Winter 2009 edition. Bringing users into an intimate backstage world of Yamaha artists, All Access 360 also offers a window into the process of creating the magazine's stunning photo shoots, offers an online version of the magazine, as well as bonus photos and content, and features 360-degree videos of the artists' instruments of choice, as well as exclusive artist podcasts, which are available for free on iTunes.

Jason Mraz
Yamaha Artist Jason Mraz
The exclusive interviews provide the narration for the 2-4 minute podcasts and detail what inspires them, what they love about touring and making music, upcoming projects, why they love their Yamaha instruments, and more!

Jason Mraz
Jason Mraz with signed Yamaha Silent Guitar
"Yamaha wanted to provide people with an in-depth, exclusive sneak peak not only into the world of the All Access magazine, but also into the life of an artist, and All Access 360 does just that," comments Chris Gero, vice president of Yamaha Corporate Artist Affairs, Inc. "All Access 360 allows Yamaha artists to welcome viewers into their world for the day, share with them what they love about their Yamaha gear, and broadcast one of their songs to an extensive audience of music enthusiasts. It's an exciting new opportunity for all involved!"

Debuting with All Access 360 is also a giveaway contest to win a Yamaha silent guitar signed and played by the cover artist Jason Mraz. By participating in the contest, users can find out a few quirky things about the artists, such as what cartoon character they want to be when they grow up and what their hidden talents are.

The contest features six questions, the answers to which are hidden on the artists' pages. Site visitors have until May 1, 2009 to search for the answers in the hidden links and be automatically entered into the drawing. The winner will be announced June 1, 2009.

For more information on Yamaha artists, please visit www.ycaa.com.

YCAA Launches All Access 360
Enter to Win a Guitar Signed by All Access Cover Artist Jason Mraz and Watch the Videos at Dynamic New Web Site that Takes Viewers Behind The Scenes of Yamaha Photo Shoots