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Yamaha Artist Services, Nashville

YASN

Chris Gero - Vice President


AR Responsibilities:
  • Piano - Pop, Contemporary, Jazz, New Age, Country, Christian / Gospel
  • Pro Audio Products
  • Commercial Audio Products
  • Digital Musical Instruments
  • Synthesizers
  • Recording Products
  • Portable Keyboard Products
Other areas of responsibility:
  • Corporate Concert Production
  • TV & Film and Stage Placement
  • Yamaha All Access Magazine development and production
  • Recording Industry Strategic Alliances
  • Tour and Festival and Event Sponsorship
  • Cartage House and Product Placement
  • Corporate Artist Website development and production

Developed three years ago, Yamaha Artist Services, Nashville (YASN) combines all artist related activities into one external, high-profile artist / product brand image. YASN's primary function is the continued development of artist endorsements and the coordination of activities of the five other Artist Relations departments at YCA as a whole on the corporate level to better image Yamaha's premiere high profile artists worldwide.

YASN solely manages the high profile relationships of such artists as: Paul McCartney, Elton John, Norah Jones, Alicia Keys, Sheryl Crow, Britney Spears, David Gray, Phil Ramone, Steve Winwood, Justin Timberlake, Randy Jackson and Vanessa Carlton to name a few.

As a full service concert production team, this very unique group has also developed and produced the largest artist concerts in Yamaha's 110-year history, including the 2003 tribute to Sir Elton John and the 2000 Millennium Michael McDonald tribute concert. Additionally, YASN is responsible for the development and production of Yamaha All Access, the highly acclaimed Yamaha, artist branded magazine.

As important as the development of celebrity profiling through our products, YASN oversees product branded opportunities through various placement platforms such as TV, film, cartage houses, tours, festivals and events. YASN is also currently developing and managing Yamaha's new artist web site.

For ALL Considerations PLEASE SEND THE FOLLOWING AS IT APPLIES:

For consideration to be a Yamaha Artist, please mail a Press Kit / Promo Pack to:

Amber Edmundson
Yamaha Entertainment Group
PO BOX 249
Franklin, TN 37065
P: 615-599-0800
Email: aedmundson@yamaha.com

A promotional package should include:

  • Endorsement application
  • Current CD recordings
  • Recent photo
  • One-page performance bio
  • Resume
  • Bio/discography
  • Letter of intent including the following information:
    1. Name, address, phone number(s), fax number(s), e-mail address, and group name.
    2. Do you currently play Yamaha instruments? If yes, what models/series? If no, explain why you seek endorsement.
    3. What kind of music are you currently playing?
    4. Are you seeking endorsement from other instrument companies? If yes, what other companies are you contacting?
    5. List any other musical instrument endorsements you may currently have. Also, please include your contact for each endorsement along with a number at which they can be reached.
    6. List the retail music store and /or personnel with whom you correspond.
    7. If you become a Yamaha artist at some level, what are your expectations of Yamaha? What is it specifically you are looking for from Yamaha?
Once we receive your materials, we will respond as promptly as possibly. Most packages can take up to 4 weeks to review. Please be patient. These materials will not be returned to you.

For consideration for the following:

  • Corporate Concert Production
  • TV & Film and Stage Placement
  • Yamaha All Access Magazine
  • Recording Industry Strategic Alliances
  • Tour and Festival and Event Sponsorship
  • Cartage House and Product Placement
  • Artist Website Development and Production

Please Call or mail materials to:

Amber Edmundson
AR Coordinator
Yamaha Artist Services, Nashville
PO BOX 249
Franklin TN, 37065
P: 615-599-0800 x3321
Email: aedmundson@yamaha.com

All Requests MUST include a letter of intent and a promo package (if applicable). Please include the specific nature of what you are requiring from Yamaha in your request.Once we receive your materials, we will respond as promptly as possibly. Most packages can take up to 4 weeks to review. Please be patient. These materials will not be returned to you.