Disaster Relief and Aid
Support for Areas Devastated by the Great East Japan Earthquake
In addition to donations by Group companies both in and outside Japan, the Yamaha Group has been promoting the inspection and repair of musical instruments through its network of dealers aimed at relief and recovery in areas affected by the Great East Japan Earthquake. The Group has also provided its “Projectphone” web conference microphone speaker systems for use as communications infrastructure and has been endeavoring to reopen music schools while conducting charity concerts across devastated areas. While continuing these activities, Yamaha also provides ongoing support through the School Music Revival Fund by the Japan Musical Instruments Association.
1. Cooperating with “Date fm Yusuzumi Concert” in Sendai
Yamaha Music Artist, Inc. cooperates with the “Date fm Yusuzumi Concert*”, an outdoor music event held in conjunction with the Sendai Tanabata (star-gazing) Festival. The concert, which has already been held 29 times, is conducted over three days during the day and night with free entry at Kotodai Park in central Sendai. Yamaha resonates with the feelings of the organizers in wanting to lift the spirits of people in areas affected by the Great East Japan Earthquake who lost the opportunity to listen to live music. With this in mind, Yamaha has produced and run the A.Y.A. for East Japan concert featuring Yamaha artists on the final day of the concert since 2011.
Artists sympathetic to the cause advocated by the “Date fm Yusuzumi Concert” 2012
Kayoko Yoshizawa/ Hitomi Yaida /Aoi Yamazaki/Maika (Special guest: SO-TA)/Emiri Ota/Mao Abe/Takayuki Nakamura (NSP)/Ataru Nakamura/Danjuro Kikkawa/Satoru Shionoya Tanabata Trio (Satoru Shionoya (Piano), Hitoshi Watanabe (Bass) and Shinichi Tanabe (Percussion)
*Sponsored by the 30th Anniversary Committee, Sendai FM Broadcasting; held every year from August 6-8
Hitomi Yaida performing for the second straight year (August 8, 2012)
2. Support Through the School Music Revival Fund
(1) Charity Drive in Hamamatsu Jazz Week
The 21st Hamamatsu Jazz Week was held for nine days from October 27 to November 4, 2012 in conjunction with the city of Hamamatsu, Hamamatsu Cultural Foundation, The Shizuoka Shimbun and Shizuoka Broadcasting System, Yamaha Corporation and Yamaha Music Foundation. Part of the proceeds, totaling ¥448,000, from the entrance fees for the entire event (excluding City jazz club) were donated to the School Music Revival Fund.
(2) Fundraising Through Sales of Yamaha Baseball Club Original Towels
In order to deliver the goodwill of Yamaha Group employees and people from the city of Hamamatsu that came to support their team in the first round of the 83rd Intercity Baseball Tournament held at Tokyo Dome in July 2012 to areas affected by the Great East Japan Earthquake, a portion of the proceeds from Yamaha Baseball Club original towels sold there in the amount of ¥434,550 was donated to the School Music Revival Fund.
(3) Fundraising at Yamaha Corporation Headquarters
In order to expand on the goodwill of employees and others, fundraising activities were conducted at Yamaha Corporation headquarters. Donation boxes were placed in the visitor’s lobby and employee dining hall from August 2011 to December 2012 and a total of ¥90,456 collected from customers and employees was donated to the School Music Revival Fund.
Supporting Earthquake-Affected Area in Northern Italy
Yamaha Music Europe GmbH Branch Italy provided around 20 wind, string and percussion instruments to music schools that were affected by the earthquake in northern Italy in May 2012 to help with the recovery of music education.
Cooperating with the Single Shiawase Hakoberu You ni, a Symbol of the Earthquake Recovery, with VOCALOID™
Yamaha Corporation cooperated with the single Shiawase Hakoberu You ni, a symbol of earthquake recovery, through VOCALOID™. The lyrics and music for the tune were produced by Makoto Usui, a music teacher at an elementary school affected by the Great Hanshin-Awaji Earthquake. The single is now sung to people in disaster zones as a “song from the heart” that embodies the feelings of mourning for those that passed in the disaster as well as of hope for the future. It has been used to provide some relief to areas affected by the Niigata Chuetsu Earthquake and the Great East Japan Earthquake since then.
The recent project asked participants to send in the audio of the track sung using a VOCALOID™ character. The different audios were then combined to make a chorus. The finished product, including a video with a VOCALOID™ character, was shown at Kobe Luminarie from December 6 (Thursday) to 17 (Monday), 2012.
Yamaha aims to create opportunities that connect the users of VOCALOID™ with areas affected by disasters and with this in mind provided collaborators with a technical explanation as well as advice on production.
- * Promoter: Secretariat for Shiawase Hakoberu You ni
Illustration by Toshio Nishiuchi