Social Welfare Initiatives
Voluntary Philanthropic Activities by Employees in the United States
Yamaha Corporation of America(YCA)
Yamaha Cares was launched at YCA in 2003 as a way for employees to implement voluntary philanthropic activities. Yamaha Cares aims to contribute to the regions in which employees live and work primarily through activities that spread the joy of music, as well as through other philanthropic activities with themes in education, the arts, welfare and community revitalization.
Continuing initiatives include support for efforts to combat childhood disease. One way in which Yamaha Cares does this is by continuing to donate funds raised through participation in the Southern California Half Marathon to regional children's hospitals. Yamaha Cares is also active in fundraising efforts and donating the Company's products for many other programs, including the Special Olympics for people with intellectual disabilities, The Boys and Girls Club after school sports programs, American Cancer Society, and several other charities in support of children battling disease and people in poverty.
Yamaha Cares members from YCA raise funds by participating in the Southern California Half Marathon
Yamaha Supports Spanish Workshops for Visually Impaired
Yamaha works closely with ONCE*1, the Spanish national organization for visually impaired people, in the hosting of a series of "Discover the Senses" workshops.
Within these workshops, there is a program that uses chords, sounds, and rhythms to demonstrate how different sounds are connected with a range of emotions. During the Workshop held in 2011, Yamaha Music Europe GmbH's Ibérica Branch provided teachers with digital equipment including keyboards as well as technical support.
Yamaha plans to continue supporting workshops held in other cities in Spain during 2012.
- *1 ONCE: La Organizacion Nacional de Ciegos Espanoles
Workshop participants operating keyboards
Local Interaction Activities by the Kakegawa Factory Brass Band
Kakegawa Factory, Yamaha Corporation
A brass band consisting of volunteer employees from the Yamaha Corporation's Kakegawa Factory visits an organization for the elderly in the region on Respect for the Aged Day and plays a concert celebrating long life. This program was initiated based on a request from the community in 2010 and is known as a good opportunity to enjoy familiar songs performed by a genuine brass band. It also serves as a chance to interact with the elderly in the community as an event in which the elderly participate as well such as with experiencing conducting.
Flower-Viewing Parties for Nearby Hospital Patients
The Office at Yamaha Corporation's Headquarters
Each year, the office at Yamaha Corporation's headquarters welcomes visitors from the nearby Suzukake Hospital to enjoy flower viewing during cherry blossom season. Since 2005, Yamaha has entertained hospital patients, providing a rare opportunity for many patients go outside to rest and relax under the beautiful blossoms.
A total of 80 people participated in flower-viewing parties held on April 7, 2012.
Patients, their families, nursing staff, and others enjoyed the flower viewing