Social Welfare Initiatives
Voluntary Philanthropic Activities by Employees
Yamaha Corporation of America launched Yamaha Cares in 2003 as a way for employees to implement voluntary philanthropic activities. Yamaha Cares aims to contribute to the regions in which employees live and work primarily through activities that spread the joy of music, as well as through other philanthropic activities with themes in education, the arts, welfare and community revitalization. Yamaha Cares continues to donate to regional children’s hospitals using funds raised through employee participation in the Southern California Half Marathon to regional children's hospitals. Yamaha Cares is also active in fundraising efforts and donating the Company's products for many other programs, including the Special Olympics for people with intellectual disabilities, The Boys and Girls Club after school sports programs, American Cancer Society, and several other charities in support of children battling disease and people in poverty.
Funds raised from a half marathon were donated to COCH (Children’s Hospital of Orange County)
Yamaha supported the opening of the Special Olympics through donations and volunteer activities
Employees from Yamaha Canada Music volunteer to take part in various social contribution activities. Around the Christmas season in 2012, they held a charity event called “Food and Toy Drive.” Employees brought in new toys and non-perishable food such as canned goods to be donated to those less fortunate. All of the items collected were delivered to different areas through local fire departments.
At Yamaha Music Korea Ltd., a group of 18 volunteers took part in a project to “deliver kimuchi with love” sponsored by the volunteer organization in Korea. In the project, kimuchi was made and delivered to those less fortunate, the elderly who are living alone and the homes of international married couples (multicultural families). A total of 600 helpings of kimuchi made with white cabbage have been delivered to date.
Regional welfare activity
The Yamaha Group conducts social welfare related activities such as supporting the medical field as well as sickness and injury care and child welfare. Employees also undertake voluntary charity-based activities, provide products and cooperate with charity organizations to contribute to the local community.
Donating blood as part of regional contribution activities (Yamaha Music (Malaysia) Sdn. Bhd.)
Visiting an orphanage (Yamaha Music (Malaysia) Sdn. Bhd.)
Presenting “TENORI-ON” to alleviate stress before an operation (Yamaha Music Europe GmbH /France)
Cooperation to bringing relief to children undergoing cancer treatment (Yamaha Music Europe GmbH /Spain)
Cooperating with a charity event run by a cancer association (Yamaha Music Europe GmbH / Holland)
Donation of a piano aid the little girl who is at present undergoing therapy to overcome her traumatic experience (Yamaha Music Europe GmbH / Belgium)