Social Welfare Initiatives

Yamaha Corporation of America(YCA)

  Yamaha Cares was launched at YCA as a way for employees to become charitable members of the communities in which they live and work in 2005. Centered on spreading the joy that music brings, Yamaha Cares enthusiastically takes on activities with themes in education, the arts, environment, and human health and well-being.

  Continuing initiatives include support for efforts to combat childhood disease. One way in which Yamaha Cares does this is by donating funds raised through participation in the Southern California Half Marathon to the Children's Hospital of Orange County (CHOC) where research is being conducted into the cause and cure of Type 1 juvenile diabetes.

  This is the third consecutive year that employees have entered the race for this cause, and have raised nearly $25,000 in total. The CHOC Diabetes Center is the first pediatric diabetes program in Southern California to be recognized for meeting and maintaining American Diabetes Association (ADA) standards of care guidelines.

  Yamaha Cares is active in fundraising efforts for many other programs, including the Special Olympics, college music scholarships, The Boys and Girls Club after school sports programs, The Susan G. Komen Foundation, American Cancer Society, and several other charities in support of children battling disease and poverty, such as the March of Dimes, Make a Wish Foundation, and Toys For Tots, to name just a few.

Eastern Japan Keyboard Promotion Department, Domestic Sales & Marketing Division, Yamaha Corporation

  In September 2010, Yamaha Corporation sponsored the Yamaha Gospel Night 2010 at the Pacifico Yokohama National Convention Hall, working with the non-profit Kids Earth Fund* to raise money.

  Gospel Night is a concert featuring students of the Yamaha Adult Music Lesson program. Commemorating the 10th year of the concert, Yamaha sold corporate-branded merchandise and sponsored other fund-raising activities. The concert also featured a segment introducing the activities of the Kids Earth Fund on stage, as well as a lobby display of art drawn by children from around the world.

• * Kids Earth Fund: A non-profit organization engaged in activities supporting child victims of disasters, diseases, and other hardships.

The Office at Yamaha Corporation's Headquarters

  Each year, the office at Yamaha Corporation's headquarters welcomes visitors from the nearby Suzukake Hospital to enjoy flower viewing during cherry blossom season. Since 2005, Yamaha has entertained hospital patients, providing a rare opportunity for many patients go outside to rest and relax under the beautiful blossoms.

  A total of 130 people participated in flower-viewing parties held on March 27 and April 3, 2010.