Activities Through Music (3) Efforts to Spread Music

Contributing to Community Revitalization Through Music

  The Yamaha Group aims to contribute to community revitalization by planning and holding music events in different regions.

(1) Hamamatsu Jazz Week

  Each year, Yamaha Corporation holds “Hamamatsu Jazz Week” in cooperation with the city of Hamamatsu and other co-organizers.

  The event has a variety of programs that can be enjoyed by people of all ages. The 21st Hamamatsu Jazz Week in 2012 included concerts that featured global artists as well as those by outstanding big bands from elementary, junior and senior high schools throughout Japan, combined with public music lessons, citizens' group events, the region's jazz club, a concert for parents with children, and “Jazz Koza” that fuses rakugo comic storytelling with jazz. Through these and other means, Yamaha actively supports the spread of music and culture in communities, as in the city of Hamamatsu.

Yamaha Jazz Festival in Hamamatsu 2012, which concluded the Jazz Week

Yamaha Jazz Festival in Hamamatsu 2012, which concluded the Jazz Week

(2) Urban Development Project Through Music

  Yamaha’s urban development project based on music proposes cultural activities such as events that involve local citizens using the region’s cultural assets as well as festivals and workshops in support of building a music-oriented community.
 Urban Development Project Through Music : Japanese only

Efforts to Spread Music Through Events and Contests

  The Yamaha Group takes steps to spread music in the different regions of the world through events and contests. This includes proposing new ways to enjoy music for all ages as well as planning and providing spaces for performances by amateur musicians looking to make the next step up.

(1)Family ensemble

Yamaha Music Japan Co., Ltd. is proposing a new way to enjoy music called “family ensemble.” The company aims to have a positive impact on the community and society at large by showing that families, the origin of any community that are the closest to us, can spend a rich and rewarding time by enjoying music together.

Family ensemble
Family ensemble

The “Family Song Contest” embodies the family bond with homemade songs
The “Family Song Contest” embodies the family bond with homemade songs

Parents and children enjoy making musical instruments together in this class
Parents and children enjoy making musical instruments together in this class

In “World Music Cruise” parents and children communicate using music of the world
In “World Music Cruise” parents and children communicate using music of the world

Ensemble event called “Good Couple Day” where husband and wife perform together
Ensemble event called “Good Couple Day” where husband and wife perform together

(2)Music Revolution

Over the years, the Yamaha Group has provided the opportunity for amateur musicians to perform through a variety of music events, namely the Yamaha Popular Song Contest (1969-1986) and the Teen’s Music Festival (1987-2006). Japan’s largest music contest “Music Revolution,” where any amateur musician under the age of 23 is welcome to take part, started in 2007. In the sixth nationwide Japan Final held in January 2013, 13 groups of young musicians that advanced as winners of the regional preliminary competitions gave performances. The competition supports the sound musical development of youth and the Japan Final receives backing from the Ministry of Education, Culture, Sports, Science and Technology (MEXT). The overall winner is presented with a prize from the ministry.
 Music Revolution : Japanese only

(3)Asian Beat

Yamaha plans and runs “Asian Beat,” which aims to promote popular music and develop amateur musicians in the Asia region. The winning bands from the regional competitions in each country go on to the grand final where they perform and compete to be the top amateur band in Asia.
 Asian Beat

(4) Brass Jamboree

Yamaha Corporation holds a “Brass Jamboree” for brass band enthusiasts. The event is aimed at getting many people together, from enthusiasts and former experienced wind instrument players to those that have started learning but have no chance to perform, and parents with children as well as families, to enjoy brass instruments for a day. The concert is conducted with professional instructors and musicians to deepen the music and build up excitement while having fun in a group.

Brass Jamboree 2013

Brass Jamboree 2013

Brass Jamboree 2013

 Brass Jamboree : Japanese only

(5) Wind Instrument Karaoke Contest (China)

Yamaha Music & Electronics (China) Co., Ltd. holds a wind instrument karaoke competition, which provides an opportunity for beginners and others that have just started learning music to enjoy playing simple tunes with a wind instrument on stage. The music is played together with a sound source as musical accompaniment that has been made solely using wind instruments. Some 4,500 children took part in 22 events nationwide in 2012.

Wind Instrument Karaoke Contest (China)

Wind Instrument Karaoke Contest (China)

Wind Instrument Karaoke Contest (China)

(6) Looktung Contest

Siam Music Yamaha Co., Ltd. (SMY) has been holding the Looktung Contest, which is a mix of traditional music and modern pop in Thailand, for junior and senior high school students every year since 2000. Looktung is comprised of around 20 dancers, 20 performers and two singers, and is one of the most popular forms of music in Thailand, though tastes differ by region. Every year over 100 schools take part in the contest, which culminates in the national final where the best 10 bands battle it out.

Looktung contest
Looktung contest

Regional Efforts to Spread Music

  Yamaha Music Latin America, S.A. (YMLA) sponsors "El Sistema*1,” a music education project promoted by the Venezuelan government. YMLA has supported "FESNOJIV*2,” which runs the project, for more than 15 years through the provision of musical instruments and technical seminars. In addition, YMLA established Cauca Wind Orchestra in Colombia jointly with Polifonia Foundation*3 and Incolmotos S.A.*4 This project aims to advance the sound development of youngsters in the Cauca region of Colombia through orchestra activities.

  • *1 A music education system that started in 1975 to promote the sound development of less fortunate youngsters through the practice of music in symphony orchestras by providing free lessons and instrument rental.
  • *2 FESNOJIV: Fundacion del Estado para el Sistema Nacional de Orquestas Juveniles e Infantiles de Venezuela
  • *3 This foundation in Popayan in the southern part of Colombia works toward the sound development of youth by drawing them into musical activities.
  • *4 This company sells products from Yamaha Motor Co., Ltd. and musical instruments from Yamaha Corporation at Yamaha Motor Co., Ltd. group companies in Colombia

Concert with Cauca Wind Orchestra (OCV) (left) and Music Camp (right)

Promoting Universal Design

  Yamaha Corporation is keen to help create an environment in which any and all people can enjoy the pleasures of music. With this in mind, we are considering the merits of incorporating the universal design concept into our products and services. In putting forward this concept, we participated as a sponsoring company in the 3rd International Conference for Universal Design in HAMAMATSU 2010 held between October 30, 2010 and November 3, 2010 in Hamamatsu City in fiscal 2010. Based on the slogan and pledge of “music for you, music with all,” we showcased several universal design prototype products at the corporate exhibition corner of the Conference. Buoyed by this sponsorship and exhibition, the Yamaha Group will again consider adopting a universal design approach. Looking ahead, we will put forward proposals that take full advantage of the power and strength of music to help realize a society that is both rich in communication and that allows people of diverse backgrounds and attributes to live in harmonious comfort.

Promoting Universal Design

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