Message from the President
Aiming to Become a “Trusted and Admired Brand”
Yamaha has chosen “CREATING 'KANDO' TOGETHER” as its corporate objective and endeavors to create renewed “Kando” and enrich culture through its business activities grounded in the fields of sound and music. Yamaha marked its 125th anniversary of the commencement of its operations last year. The history of Yamaha started in 1887 when its founder, Torakusu Yamaha, who was then a medical equipment technician, accepted a request for repair work on a broken organ. The spirit of using one’s own strengths to contribute socially was included in the Company creed that was established in 1939 and has been passed on from generation to generation as the timeless corporate philosophy. Since then, we have been providing a wide variety of products and services centered on the fields of sound and music, and the “Yamaha” brand has become popular throughout the world. As we move forward, we will hold on to the philosophy inherited from our predecessors and aim to become a “trusted and admired brand” that creates “Kando” to meet and surpass expectations.
Putting into Practice CSR Management
Yamaha launched the “Yamaha Management Plan 2016,” a new medium-term management plan, in April this year. In this plan positioned as the “quantum leap phase,” we plan to engage in activities based on the basic management policies, “Attain continual growth,” “Strengthen profitability” to support growth and “Enhance specialization and professionalism” to create new added value. Most importantly, in order for Yamaha to develop its business globally, and in particular achieve long-term continual growth in emerging countries, we must build a management based on CSR while taking into consideration expectations of various stakeholders and social needs. For example, with the globalization of materials and parts procurement, companies might unintentionally play a part in the violation of human rights or environmental destruction through their supply chains. It is therefore crucial to involve the entire supply chain in CSR, including working partners. Hence, we plan to enhance not only CSR efforts through our products and services but also business processes that create such values under the medium-term management plan.
Furthermore, the most important element for Yamaha to always meet social needs and enhance the value of its existence is “people”. For this reason, it is our goal for all Yamaha employees to be naturally infused with the spirit of CSR and for all operations to lead to a sustainable society and the creation of new value.
For Yamaha to develop its business globally, it is also important to continue to be involved in various undertakings, including next generation development, welfare activities, and music culture promotion around Japan and abroad as well as contribute to the resolution of global issues such as global warming and biodiversity.
Recognizing these issues, Yamaha signed the Global Compact that comprises the basic principles of CSR in 2011, as advocated by the United Nations. Based on the 10 principles of the Global Compact in addition to the Yamaha Corporation Group CSR Policy established in 2010, we are making the utmost effort toward our unique activities, including the development and manufacture of products that pursue efficient resource utilization and environmental burden reduction as well as support forest revitalization. We will continue to promote activities to address social issues through these efforts.
President and Representative Director