Corporate Philosophy

The Yamaha Group’s approach with respect to customers, shareholders, the people who work with Yamaha, and society is clearly expressed in the corporate philosophy shared by the entire Yamaha Group. The most valued concept for the Group is “CREATING ‘KANDO’* TOGETHER,” a slogan that embodies the corporate objective that commands the highest in the hierarchy that frames the Group’s corporate philosophy. In consistently striving to enhance satisfaction among its diverse stakeholders and realize sustainable growth by effectively utilizing management resources, the Yamaha Group is staunchly committed to maximizing its corporate value.


Corporate Objective“CREATING ‘KANDO’ TOGETHER,”

Yamaha will continue to create ‘kando’ and enrich culture with technology and passion born of sound and music, together with people all over the world.

Management Philosophy

  • [Customer-Oriented and Quality-Conscious Management] Yamaha fully satisfies its customers by offering quality products and services that incorporate new and traditional technologies as well as refined creativity and artistry.
  • [Transparent and Sound Management] Yamaha delivers proper returns to shareholders by ensuring a solid business performance and achieves lasting development through transparent and sound management.
  • [Valuing People] Yamaha strives to be an organization where each person’s individuality and creativity are respected and all can demonstrate their full potential through their work.
  • [Harmony with Society] Yamaha is a good corporate citizen that contributes to the development of society, culture, and the economy by observing laws, demonstrating high ethical standards, and endeavoring to protect the environment.

* ‘KANDO’ (is a Japanese word that) signifies an inspired state of mind.

Return to Top