History

Birth of the Yamaha Brand

Torakusu Yamaha repaired an organ at an elementary school in Hamamatsu, and he succeeded in producing an organ in the same year.
The Yamaha brand trademark "Yamaha" is derived from the name of the company's founder, Torakusu Yamaha, who was a pioneer in the manufacture of Western-style musical instruments.

Birth of the Logo

The year after the establishment of Nippon Gakki Co., Ltd., the "tuning fork" was established as the corporate mark and the "Chinese phoenix holding a tuning fork in its mouth" as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized.

Lists on Tokyo Stock Exchange

Opens a school that was the predecessor of Yamaha Music School

Establishes sales subsidiary Yamaha de Mexico, S.A. de C.V. in Mexico

Establishes subsidiary in United States, Yamaha International Corporation (currently Yamaha Corporation of America)

Begins production of lifestyle-related products (FRP bathtub)

• Transfer of shares in living business subsidiary in 2010

Issues shares at market price (the first such issuance in Japan)

Begins production of semiconductors
*Transitions to fabless manufacturing in 2015

Launches golf clubs

Establishes subsidiary in China, Tianjin Yamaha Electronic Musical Instruments, Inc., for manufacture and sale of digital musical instruments

Establishes Yamaha Music & Electronics (China) Co., Ltd.

Establishes Yamaha Music Holding Europe GmbH in Germany (currently Yamaha Music Europe GmbH)

Establishes music entertainment business holding company

Completes integration of Japanese piano factories into Kakegawa plant

Opens R&D facility “Innovation Center”

Opens the experiential brand shop “Yamaha Music Yokohama Minato Mirai” within the newly developed YOKOHAMA SYMPHOSTAGE^™.

Establishes a new office building on the premises of Yamaha Corporation’s headquarters.

Opens “Yamaha Sound Crossing Shibuya,” a brand communication hub at Shibuya Sakura Stage^™.